Buildingwith AI
Brand work doesn’t end at the guidelines. At Wincred, working in growth marketing, I started building things myself, with AI as a working partner: the company website, a system of agents and the governance around it, and the tools that show what campaigns and the funnel are doing.
Wincred website
LiveI developed the new website for Wincred, a Brazilian fintech that offers payroll-deductible credit to salaried workers. It went live in 2026 and is built in Framer.
wincred.digital ↗
Multi-agent system
InternalA multi-agent AI system I developed at Wincred. I’m happy to walk through how it works in a conversation.
AI governance
InternalI set up how the team works with AI. Requests go through a chat assistant that asks for the information it needs, follows a fixed template and files each entry in the right place in the repository.
Self-updating campaign log
InternalA repository in Outline that keeps itself complete. Anyone on the team tells the assistant they want to save a hypothesis or a campaign result; it asks the questions, then records the entry following the template. For campaigns, it pulls the results through API integrations with the platforms and keeps updating them.
Funnel dashboard
InternalA dashboard to follow the company’s funnel, with the data collection behind it, built to understand where people drop off along the journey of contracting the product.
AI for brand management
Ongoing studyAn ongoing study of how AI can support brand management: the daily work of keeping a brand consistent once the guidelines are done.