Gabriela Fiks Branding & strategy, São Paulo

Rio Carnaval

Scope
Brand identity
Sector
Carnival, Rio de Janeiro
Studio
Tátil, with Plau
Recognition
Cannes Lions 2022, two Gold Lions: Design and Industry CraftBest of Behance
Project
02 / 12
Rio Carnaval, image 1
About the project

To reverberate to Brasil and the world the creative magic that spreads during Carnival.

Over 7k people were involved. Professionals and lovers of Rio’s Carnival, outstanding samba personalities that inspire us. The new Rio Carnaval brand represents samba’s community. The power of the collective, the infectious energy, the ability to transform the ordinary in extraordinary. The flag represents the soul of the samba schools, and our great inspiration was its evolution on the avenue, in the hands of the flag bearer, with fluid and rhythmic movements.

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